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Is the AIG brand dead??

March 25th, 2009 Posted in Financial Opinion

After the political and social frenzy surrounding the AIG executive bonuses throughout the last week, will AIG ever be able to operate under the same brand name again?

For those of you who haven’t been fully paying attention (or don’t care to), AIG’s CEO Edward Liddy, has been under intense scrutiny by members of the US government regarding unwarranted bonuses promised to most of the senior executives, which are being paid by both you and I and every other United States tax payer.

In a recent interview with Barney Frank, Edward Liddy details the death threats in which some executives (no one in particular) are experiencing. The threats go on to mention not only harming the executives but also family members, etc.

My question though, involves the death of the AIG brand name rather than senior executives.

Would you ever invest in a certificate of deposit with AIG again? Would you ever refinance a mortgage through AIG, even if their rates warranted such a move? Say for example, AIG began promoting a 12 month CD yielding 5.0% tomorrow, would this be something you would apply for? Keep in mind it would still be FDIC insured.



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4 Responses to “Is the AIG brand dead??”

  1. Oscar Says:

    I’d still invest in a 5 percent CD. Cool drawing though



  2. BloggingBanks Says:

    A 5% CD sounds like a deal to me. I don’t care if the CD says Enron, as long as it is FDIC insured..



  3. BankVibe Says:

    Lol. Well said Bloggingbanks.



  4. farmerfrank Says:

    A 5.00% CD? FDIC insured? Yeah, as the kids say nowadays, “It’s a no-brainer.” And from AIG, if/when the water gets deeper, every taxpayer will ante up the 5% because the FDIC says so. Where do I send my check?



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